Creative QR Marketing
It seems these days everywhere you look you are seeing QR codes. We are starting to see them in movie posters, TV commercials, direct mail, business cards, billboards, brochures, and even entire sides of building. Many experts, including us, say that QR marketing is the next way to interact with your clients. We believe this is the first wave of many in interactive print marketing.
What is a QR code (tag)?
A QR code is a 2-D barcode that can be scanned by most modern scanners including smart phones with cameras. The first use of QR codes was to track parts in a factory by the Denso-Wave Corporation for Toyota in Japan in the 1994.
How QR codes work
Basically you will scan the QR code with your smart phone’s QR reader application (at the bottom there is a list of QR Apps that we like the best). This will take you to a predetermined touch point that can do many different things like; download a vCard, send an email, take you to a webpage, download a coupon, send a text message, check-in at your store, or like your Facebook page. Really the touch points are limitless. The most important piece to remember here is that your touch point has to be clear on the action and your getting the visitors information.
QR Apps We Love
- Barcode Scanner
- Scanlife
- I-Nigma
- BeeTag
- mobiScan
